The program chairpersons and committees are working on planning another first-class, three-day grower educational program for the 2023 edition of the 2023 Mid-Atlantic Convention January 31 to February 2 at the Hershey Lodge in Hershey, Pennsylvania. Meanwhile exhibitors are being recruited to fill the 231 booths available in the trade show which is always sold-out with a waiting list of exhibitors anxious to get into the show. A series of pre-convention workshops and a farm market bus tour are being planned for January 30. After a virtual convention in 2021 due to the pandemic and a successful but slightly smaller in-person convention in 2022, the Convention Committee is looking forward to a 2023 Convention that builds on the 46-year history of a premier grower educational event.
The 2023 Educational Program will feature three days of six to nine concurrent sessions covering the following areas:
In addition, there is a full day of practical production programming presented in Spanish for farm and orchard workers. Expert speakers from Penn State, Rutgers, University of Maryland, and Virginia Tech, along with others from across the country, will present with selected growers from the Mid-Atlantic region.
The Great American Hall, the Aztec Room, and the Confection Level Lobby at the Hershey Lodge hosts the Trade Show with over 160 exhibitors filling 231 booths. Specialized horticultural equipment, farm market merchandise, and packaging, are all on display along with information on the latest seed varieties, fruit varieties, pesticides and other supplies and services for the commercial grower. The trade show exhibits are open from 8:00 a.m. to 5:30 p.m. on the first two days, January 31 and February 1. On February 2, they open at 8:00 a.m. but close at 2:00 p.m. Here’s the list of 2022 Trade Show exhibitors, most of whom are expected to return for the 2023 Convention.
Discussed Roller Coaster Economics and the Management Mindset during his presentation on the opening day, attended by about 400 Convention attendees. He pointed out that the economic environment is surrounded by uncertainty and opportunities for those with a high business IQ and financial management mindset. He reviewed macroeconomic variables ranging from global economic trends to inflation, interest rates, supply chain disruptions, and consumer trends that will impact the financial bottom line. He then reviewed time-tested business and financial practices that will place the odds of success in a grower’s favor. He gave practical tips, techniques, and tools that can be used in a grower’s business, family, and personal life based on his decades of engagement with agricultural businesses, research, and even business ownership.
The 2023 Keynote Speaker will be announced in the coming weeks.
The day before the main Convention opens, growers can choose between a bus tour and several different pre-convention workshops. The bus tour will visit several farm markets and other points of interest. The workshops offer a full- or half-day of focused instruction in a given area of interest.
The annual Mid-Atlantic Cider Contest is conducted during the Convention to determine the best cider in the region.