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2013 Keynote Speaker
Jeff Manning
Creator of the GOT MILK? promotion campaign speaking on the potential for commodity promotions.
“Manning has the ability to unearth big ideas that lie just below the surface, just out of the reach of most marketers.” - Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business
In 1993 Jeff became the Executive Director of the California Milk Processor Board. He led the creation of GOT MILK? and, over the next 12 years, transformed it into one of the best known, most influential campaigns in America. By applying creativity, unconventional thinking and packaged goods disciplines, he helped turn GOT MILK? into a "virtual brand", a valuable property and a pop culture icon. Collaborative by nature, Jeff brokered a wide range of licensing agreements with the most powerful food companies in the US including; Nestle', Kraft, Nabisco, General Mills, Pillsbury and Quaker Oats and McDonalds.
Prior to GOT MILK?, Jeff spent 25 years at major advertising agencies; Grey, JWT and McCann Erickson. His clients included; P&G, Clorox, Con Agra, Safeway, DHL and Bank of America. He is recognized as the leading authority on generic marketing working on unbranded programs for beef, potatoes, eggs, raisins, RTE cereal and, of course, milk.
In 2005 Jeff launched Got Manning? His mission; ignite brands and categories with fresh, provocative, strategic thinking. His consulting clients include: Jamba Juice, the Cherry Marketing Institute, Siemens TTB, Alta Med Heath Care Services, RGS Solar and the California Milk Advisory Board. Jeff authored GOT MILK? The Book and is a prolific business writer and key note speaker. He has a Master's Degree in Journalism from Northwestern University and has taught at the MBA level at both UC Berkeley and UC Davis. Visit his website at www.gotmanning.com.
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2013 Mid-Atlantic Fruit and Vegetable Convention
January 29 to 31 - Hershey Lodge and Convention Center
 The Mid-Atlantic Fruit and Vegetable Convention has become the premier grower meeting in the Northeast combining three days of six or more concurrent educational sessions with a large industry trade show and numerous networking opportunities - all designed to enable fruit, vegetable and berry growers as well as direct marketers to stay on the cutting edge of their industries. About 2,200 persons from throughout the mid-Atlantic region and beyond gather each year at the Hershey Lodge and Convention Center for the Convention. Registration is open to all interested commercial fruit, vegetable and berry growers, direct marketers and allied industry personnel.
The schedule for the 2013 Convention is now posted here.
The day before the main Convention opens, several special workshops will be offered. Challenges and Opportunities for Obtaining Capital with Dr. Clark Seavert from Oregon State University is one of the workshops. Other pre-convention workshops include Vegetable Grafting, Soil Borne Vegetable Pathogens, Developing a Farm Food Safety Plan.
Special workshops on Bottom Line Training and The Art of Giving Great Service presented by ZingTrain are scheduled on the afternoons of January 29 and 30. On January 30, the session “Técnicas de Producción de Frutas y Hortalizas ” will be presented especially for Spanish speaking workers in the fruit and vegetable industries. It will feature various relevant production presentations in Spanish. That evening workshops on Vegetable Seed Heat Treatment and Cut Flower Arranging will be offered.
Many pesticide applicator update training credits are available to Pennsylvania, Maryland and New Jersey growers attending the sessions. The program covers nearly every aspect of fruit, vegetable, potato and berry production. Commercial growers should not pass up this terrific educational opportunity.
Registration is required for all persons attending the Convention trade show or educational sessions. Registration with any of the four sponsoring organizations allows one to attend any of the sessions although there are additional charges for some workshops and meals.
 The annual Mid-Atlantic Cider Contest is conducted during the Convention to determine the best cider in the region.
For general information on the Convention program, contact William Troxell, Publicity Coordinator at 717-694-3596 or pvga@pvga.org
For information on exhibiting at the Convention, contact Maureen Irvin, Convention Coordinator at 717-677-4184 or shap@embarqmail.com.
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