Fruit and Vegetable Convention

Keynote Address

Rodger Wasson of Aptos, California, will make the keynote presentation entitled 'The Fruit and Vegolution--Completing the Transformation' on the opening day.

For most of his career Rodger Wasson has been the CEO of agri-food Industry organizations at all levels (state, national, international) from five different states, six different commodities (beef, pork, lamb, wool, almonds and berries) and most structures (general membership, voluntary check-off, Federal Marketing Order, National Research and Marketing Program, State Commission, Export Trading Company). Marketing and management consulting has also been part of Wasson's earlier career with clients including major global food brands. In his keynote presentation, he will cover where the produce industry today, how we got here, the experiences of others and what individuals, brands and industries must now do to complete the transformation. For more information on Mr. Wasson, visit his website at www.wassonideafarming.com

tomato The Mid-Atlantic Fruit and Vegetable Convention has become the premier grower meeting in the Northeast combining three days of six or more concurrent educational sessions with a large industry trade show and numerous networking opportunities - all designed to enable fruit, vegetable and berry growers as well as direct marketers to stay on the cutting edge of their industries. About 1,800 persons from throughout the mid-Atlantic region and beyond will be gathering at the Hershey Lodge and Convention Center. Registration is open to all interested commercial fruit, vegetable and berry growers, direct marketers and allied industry personnel.

strawberries The 2008 Convention will also feature the North American Berry Conference with the North American Strawberry Growers and North American Bramble Growers Associations joining in the sponsoring the meetings. Also featured will be the second annual Mid-Atlantic Cider Contest

For general information on the Convention program, contact William Troxell, Publicity Coordinator at 717-694-3596 or pvga@pvga.org

For information on exhibiting at the Convention, contact Maureen Irvin, Convention Coordinator at 717-677-4184 or shap@supernet.com